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Kim Kardashian: Plans to unleash scent
Reality star Kim Kardashian is about the join the ranks of Britney, Sarah Jessica Parker, J.Lo, Paris Hilton and Jessica Simpson. The reason is that she is also releasing her own signature fragrance.
A famous news magazine of United States has confirmed that the "Keeping Up With the Kardashians" star is working with Lighthouse Beauty on her scent, which according to her, has been a metter of immense joy.
"Collaborating with Lighthouse Beauty was a really creative, innovative process," Kim told Women's Wear Daily. "What's so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am."
Kim remained silence on the details of her forthcoming fragrance, which is reportedly hitting shelves in spring 2010.
Her upcoming fragrance would not be Kim's first venture in the beauty world. In fact presently she runs a boutique in Calabasas, Calif. with sisters Khloe and Kourtney. |